• Beyonce’s tuns in H&M,Plus All the Spring 2013 Campaigns will make you want to escape to a tropical island.

    Beyonce’s new campaign for H&M will make you want to escape to a tropical island.



    Beyonce not only has her own fashion line House of Dereon, she is now also partnering up with H&M for their summer collection.

    Wanna get away? Beyonce's new tropical island-themed H&M campaign will have temperatures rising this summer, the retail chain announced in a release on Thursday, March 21.

    In the sexy promotional images, the "Bow Down/I Been On" singer gives a sultry stare at the camera as she lounges on the beach, her wavy hair piled high to the right, a white flower prominently displayed behind her left ear (sorry fellas, she's taken!).

    The first photos from the ad campaign – which is described as “an epic fantasy” – are enough to set temperatures soaring. Shot in the Bahamas, the photos show Beyonce lounging on crisp white sand with a flower in her hair and wearing an outfit from H&M’s summer collection to be released in May.

    The popular clothing chain - which is reportedly set to launch in Australia later this year - explained their partnership with Beyonce in a statement which read, “The print and outdoor billboards introduce ‘Beyoncé as Mrs. Carter in H&M’, the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious.”

    Jennifer Lawrence finally makes her debut as the face of Miss Dior. Photographed by Willy Vanderperre and styled by Olivier Rizzo, the Oscar-nominated actress looks divine sporting pieces — including a black wool Bar tuxedo jacket — from this season's Raf Simons-designed ready-to-wear line.

    But that's not all. The Spring 2013 ad campaigns have been taking the Internet by storm for months now — and we've been collecting them all. So far, there have been checkerboard patterns galore from Louis Vuitton, mirrored Ruby Jean Wilson illusions from Marc Jacobs, and one very cheeky Burberry ad starring none other than Beckham family breakout star Romeo (and his gap-toothed grin). Click through to see them all — including Kate Moss's captivating Stuart Weitzman series — right here.

    "What makes these pieces even more special is that Beyonce herself had input in the designs, and they are full of her own personal style," Johansson said.

    "I've always liked H&M's focus on fun and affordable fashion," the 31-year-old singer said in a statement. "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

    The upcoming summer campaign will feature a wide range of looks, including fringed bikinis, bodycon dresses and flowing sun dresses, said Ann-Sofie Johansson, Head of Design at H&M, in the statement.

    The TV commercial will feature one of Beyonce’s songs ‘Standing On The Sun’ – a perfect fit for the theme of the campaign which explores “the different emotions of women represented by the four elements – fire, water, earth and wind”.

    Beyoncé is this season’s face of H&M. Shot in the Bahamas by Inez van Lamsweerde and Vinoodh Matadin, the just-released ad features the megastar lounging on a white sand beach in the shade of a palmfrond. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth, and wind,” Beyoncé said of the ad. “It was a beautiful shoot on a tropical island.”

    Jennifer Lawrence finally makes her debut as the face of Miss Dior. Photographed by Willy Vanderperre and styled by Olivier Rizzo, the Oscar-nominated actress looks divine sporting pieces – including a black wool Bar tuxedo jacket – from this season’s Raf Simons-designed ready-to-wear line.

    But that’s not all. The Spring 2013 ad campaigns have been taking the Internet by storm for months now – and we’ve been collecting them all. So far, there have been checkerboard patterns galore from Louis Vuitton, mirrored Ruby Jean Wilson illusions from Marc Jacobs, and one very cheeky Burberry ad starring none other than Beckham family breakout star Romeo (and his gap-toothed grin).

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